Finding Your Theme: How to Create Content that Connects | St Louis Product Management Group

Brian Posnanski - Principal, TrafficPRM

VentureCafe St Louis 2015 05 07

This workshop will help you think about the strategy and structure of your content before you start crafting material to fuel your SEO, social media and lead generation. Brian began by offering an overview of effective content strategy, or why you need to “find your theme,” and then he provided examples of startups that have done it right.

Attendees walked away with a deeper understanding of their Who, What and Why, their own “Content Sketching” worksheet and a better sense of how to approach the vital but challenging task of crafting effective content that reaches the right audience.

About Brian & TrafficPRM:

Brian is the founder and CEO of TrafficPRM, a strategic content marketing agency that designs original content programs to generate visibility, leads and sales.

TrafficPRM helps companies earn the online visibility they need to grow their business.

Content drives traffic. Traffic drives business. We are digital marketers who combine a passion for creating great content with deep knowledge of SEO, website development, social media and online lead generation. Our mission: To help clients build the pathways that their future customers will use to find them.

TrafficPRM is an inbound marketing agency. Our capabilities include content marketing, search engine optimization (SEO), search engine marketing (PPC or SEM), and social media marketing. We develop content-rich WordPress websites designed to generate traffic. And we are well-versed in developing integrated online marketing strategies.

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