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Anyone in business understands the prudence of carrying business cards with them wherever they go. When you are out, you never know who you will meet; furthermore, when you meet someone, you never really know who they are, and you never really know who they might know. You are always ready to pass your business card along to someone who might be a future client or customer if you have a stack of your business cards with you. But while just about every businessman and businesswoman understands the how and the why of carrying around their own business cards, few of them ever consider the wisdom of carrying around someone else's business cards as well. The practice of carrying around business cards that belong to others can be extremely beneficial; here are a couple reasons why. As a businessperson, you understand that any conversations with strangers are golden. Every opportunity to talk to someone you do not know just might be the exact opportunity you have been looking for. But if a stranger thinks that you are starting a conversation with them strictly to sell them something, they are likely to be turned off. People are protective of their money; they are less likely to talk to you if they think you are trying to exchange something for their money! But with business cards that belong to others, you are always equipped with great conversation starters. Say you overhear someone in a restaurant talking about how they need a plumber. With your favorite plumber's business card stashed away in your wallet, you are ready to jump into the conversation. "Excuse me, but I couldn't help overhearing you say you need a plumber; I happen to know a great plumber - he's worked on our house, and we've been thrilled with him!" In this way, you have now become a part of their conversation, and you never tried to sell them anything at all. The conversation is sure to cycle back around to you, and to what you do for a living. Furthermore, people are far more likely to remember someone who helped them out without any reason to do so. Whenever the conversation does come back to you, you are sure to give away one or two of your own business cards. And this person will certainly remember you next time a need arises in their life that you might be able to fill, and you will have yourself a new customer. This might seem like a small step in improving your business, but you never know what "small step" might turn into your next big thing.
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