Saturday, December 27, 2014

Why You Should Carry Other People's Business Cards With You


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Anyone in business understands the prudence of carrying business cards with them wherever they go. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. With a healthy stack of business cards in your pocket or pocketbook, you are always ready to pass the card along to someone who might become a future client or customer. But even though the prudence of carrying around your own business cards is well-known and widely-accepted, far fewer businessmen and businesswomen ever consider the prudence of carrying around business cards that belong to other people. This can be a very beneficial practice, and here are just a few of the reasons why.

When you are dealing in business, conversations with strangers are golden. Each opportunity for conversation with a stranger might be the opportunity that will open brand new doors for you. But oftentimes, people will be turned off if they think you are starting a conversation with them strictly because you wish to sell them some sort of product or service. People are protective of their money; they are less likely to talk to you if they think you are trying to exchange something for their money! But with business cards that belong to others, you are always equipped with great conversation starters. You might be at the movie theater when you hear someone talking about how they really need a plumber. With your favorite plumber's business card stashed away in your wallet, you are ready to jump into the conversation. "Pardon me, but I heard you mention your need for a plumber; here, take this card - this guy has worked on our house before, and he has been great!" In this way, you have opened conversation without trying to sell them something of your own. At some point, the conversation will cycle back around to you, as they ask you what you do for a living.

Furthermore, people are far more likely to remember someone who helped them out without any reason to do so. You are sure to unload one of your own business cards once the conversation comes back around to you. And you will have yourself a new customer the next time something arises in this person's life that you might be able to help with.

This might seem like a small step in improving your business, but you never know what "small step" might turn into your next big thing.

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