Why You Should Carry Other People's Business Cards With You

Anyone in business understands the prudence of carrying business cards with them wherever they go. You never know who you will meet when you are out, and whenever you meet people, you never truly know who that person is or who that person might know. With a stack of business cards at the ready, you are always prepared to pass one along to someone who might prove to be a future client or customer. But while most people in business know the benefits of carrying business cards with them, and practice this sound business practice without any problems, far fewer businessmen and businesswomen ever think to carry around business cards that belong to someone else. Carrying others' business cards can be very prudent indeed, and here are just a couple reasons why.

As a businessperson, you understand that any conversations with strangers are golden. Each opportunity for conversation with a stranger might be the opportunity that will open brand new doors for you. But a stranger is likely to be turned off right away if they think you are striking up conversation with them just to sell them something. Naturally, people are protective of their money; they don't want to talk to you if they think you're trying to get some of their money in your pocket! But you have a pocket full of safe conversation starters at the ready when you have others' business cards. You might be at the movie theater when you hear someone talking about how they really need a plumber. If you have your favorite plumber's card ready in your stack of others' business cards, you can enter into their conversation. "Excuse me, but I couldn't help overhearing you say you need a plumber; I happen to know a great plumber - he's worked on our house, and we've been thrilled with him!" In this way, you have now become a part of their conversation, and you never tried to sell them anything at all. Eventually, the conversation is sure to circle back around to you, and to what you do.

People are also inclined to remember someone who helped them out without receiving anything in return. Whenever the conversation does come back to you, you are sure to give away one or two of your own business cards. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

Carrying others' business cards might seem like nothing more than a small step, but it could just be the "small step" that turns into your next big thing.

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